Walking into the Hoxton Holborn felt very much like entering an urban oasis oozing with that effortlessly cool vibe that is so typical of East London. Only this stunning property is the heart of the throbbing West End.
While there are fewer beards and beanies here than there are at its Shoreditch predecessor, Holborn’s version of The Hoxton is a lot more conveniently located, right on the doorstep of Covent Garden, King’s Cross and Soho, which encompass some of the Big Smoke’s most acclaimed attractions… minus the sterile, monotonous look of hotels catering almost exclusively to busloads of tourists.
Quite the contrary. This is something I noticed immediately right after settling down in the spacious lobby for a post red-eye coffee: “There are so many locals hanging out here“, I thought, sipping my expertly-brewed latte (complete with a savvy leaf design; this is a hipster hotel, after all).
What The Hoxton Holborn Is About
The property shrewdly integrated its signature industrial chic look to the Grade II-listed Victorian building it is partly housed in; indeed the retro vibes are strong throughout the hotel resulting in a downright homey, “everybody welcome” atmosphere.
Of course, the Hox Perks are dutifully offered at the Holborn property:
- Late check out (£5 per extra hour)
- Free Wi-Fi
- Free light breakfast bag delivered to the room every morning
- Artisan Pen & Ink toiletries
- Walk-in power shower in every room
- Cosy, welcoming common spaces on the ground floor
At The Hoxton Holborn, guests simply don’t pay for things they don’t need (notice the absence of pool or gym on the premises).
That sentiment is carried on into the rooms. It’s impossible not to notice the splendid wallpaper, which was custom-made by local illustrators inspired by Charles Dickens novels — a nod to the famed author who lived nearby in bookish Bloomsbury — brilliantly complemented by the hazel mid-century furniture and striking leather headboard.
Modest in size, yes, although not significantly smaller than one would expect by London accommodation standards, but cleverly laid-out furniture that simply refused to compromise style for ergonomic purposes; at the Hoxton, it’s never an either/or scenario.
My Cosy Room (while it was indeed very cosy, it’s also the category and third largest out of four) can comfortably fit two adults with an overflowing suitcase each.
In addition to a comfortable reading nook, a compact desk area, whimsical hipster decor, an LCD television (which was tuned to BBC World News for the entire duration of my stay, one of my guiltiest pleasures whenever I travel to the UK), the bedroom was also equipped with a minibar, a safe, a wardrobe, and large soundproof windows overlooking the busy thoroughfare that is High Holborn.
Let’s not forget to mention the bathroom, with its striking black and white metro tiles and its sizeable walkin shower complete with both a rain shower head and a powerful, French-style hand set as well as aromatic toiletries.
That is precisely what the Hoxton Holborn is about: a design-driven, no nonsense eat-sleep-play type of accommodation with an honest pricing policy.
And while I used to live in London almost a decade ago, I had shamefully forgotten — jetlag, surely? — just how early restaurants and pubs close on Sunday evenings. Fortunately, the in-house eatery, Hubbard & Bell, was open (it’s open all day, for the record), and did not disappoint.
Far from being just another hotel restaurant, it’s a place where locals and travellers alike gather on the smooth mustard-coloured booths for a compromise-free, late-night meal. Finished with your meal? Transit over to Hubbard & Bell’s lively bar to sip one of their expertly crafted cocktails before going back to your room for a well-deserved rest.
Hoxton Holborn — What To See & Do In The Area
DO: Somerset House
DO: Tea masterclass at Twinings 216 Strand
FUEL: Monmouth Coffee 27 Monmouth St
DRINK: Princess Louise 208 High Holborn
DO: British Museum
EAT: Dalloway Terrace 16-22 Great Russell St
EAT: Noble Rot Wine Bar 51 Lamb’s Conduit St
I was a guest of Visit Britain on this trip.